As someone born in 1982, I lived actively through the digital revolution. I started designing websites in the 90s for my dad’s advertisement agency because his customers wanted to do ‘something with the internet.’ As an immature teenager, I simply wanted to make websites aesthetically pleasing, or, as I would call it then, look cool. Later, when the web and I grew up, and after studying interactive media in Amsterdam, I worked for a digital agency where I desired to make digital products easy for everyone. I focused on usability and accessibility.

Thereafter, when I decided to move and work abroad, I realised that cultures experience technology differently, and I logically focused on making tech products multiculturally workable. After working for more than 25 years in the tech industry and having seen a lot of toxic boardrooms, and even having been responsible for Agile transformations, I left the corporate world to study philosophy because I want to concentrate on the ethical aspects of tech.

I know the ills of the tech industry and their impact on society. I’ve seen firsthand how various business forces can influence the design and development of technology and its implications for humanity. After all these years…

I see it as my career mission to make the digital world (a little bit more) safe, inclusive, and ethical.